8 Growth strategies for Shopify store owners
Shopify is an excellent platform for every small vendor to big who wants to sell online. Shopify is a platform that was created specifically for eCommerce. The platform provides an easy set of features to all the store owners so that they can create their stores from scratch and have everything that they might need to run the business.
Let’s look at some of the growth strategies that help you to become a successful eCommerce seller.
1.) Hire a Shopify partner to develop your eCommerce store
There are numerous merchants are having a physical store and want to go online to increase sales. Shopify is the right platform to start your business. You can simply create your store and start selling everywhere you want.
The biggest advantage of having your own Shopify store rather than listing your product with a third-party vendor is that you can create your own rules for selling anything at a higher margin. Third-party merchants, like Amazon, might steal up to 50% of your profit margin straight away. Hence it’s better to have your own store.
Even you can create a Shopify store as an owner but there are still plenty of other tasks ahead of you. Shopify partners help you to create customer-friendly high customize professional stores that not only bring traffic but high conversion also.
We are a Shopify Partner and have expertise in developing, designing, and marketing your Shopify store. TerraShop help you to build and grow your eCommerce store to the next level. Click here
2.) Create an eye-catching content
When you want to sell anything through your website, marketplace, or any other third-party vendor, content is extremely useful for describing your products. Content marketing helps you to bring traffic to your store so ultimately it improves your sales figure.
There are plenty of content marketing resources available to get content ideas for your products. Let’s see how you can bring eCommerce sales through content marketing.
Product description content - Don’t write a general description. Try unique content that your audience decides to purchase. You can write funny, snarky, and SEO-optimized content
Blogs - Blogs are the most important source of traffic to your website. You can create blogs about the features, benefits, and how your product solves customer problems
How to guide -Provide as many materials as possible, such as PDFs, e-books, and videos, that your customers will need to use your products
3.) Reviews & ratings
The more positive review the greater customer buying it. Customers are always looking for product reviews before buying products. Encourage your customers to describe their experience of using products. It has been said that more than 90% of customers go for reviews before they make any decision.
Customers who have purchased from you should be asked for a review within a week after their order arrives (or later if your customers aren't likely to use your products right away). The most common approaches are on-site requests and follow-up emails.
4.) Create a customer loyalty program for your e-Commerce business
Customer loyalty programs include rewarding your most active customer by giving them points, discounts, special schemes, and offer on repeat purchase. The main purpose behind a loyalty program is recurring sales from the most active customers.
Nowadays, eCommerce enterprises often emphasize referral schemes, in which a customer receives some buying rewards if they suggest their friends, family, or others to sign up or make a purchase.
5.) Increase customer shopping cart and the checkout experience.
Many retailers are asking why their conversion rates are so poor while getting traffic. There are multiple answers to that query, but one of the most common issues is with the shopping cart page. Let’s see some of the issues related to shopping cart
Product thumbnail images are poor.
Buyers' inability to modify their shopping carts
Sign-up is required before purchasing.
Failure to display discounts and special offers
Lack of payment options and related issues
No customer support option is available
If customers face these issues, they just leave without any purchase. Make sure you hire Shopify partners to deal with these issues.
6.) Paid advertising
When your store starts performing well and getting orders from your customers, it’s time to take charge and add more revenue to your bottom line with paid advertising. Paid advertising helps you to reach a larger part of your target audience easily.
Many merchants want to jump immediately into paid advertising, but you must first learn to walk, which means you must spend time on the design professional store and sales process before you spend money on advertising. When your site is optimized, it's time to launch paid advertising efforts.
The best platform to do eCommerce advertising
Google ads (Shopping ads, search ads)
Facebook and Instagram ads
Paid email marketing
Merchants must set up a tracking process for their paid advertising in order to gain insight into the campaign. Google analytics would be the best option to track your website activity.
If you don’t have related skills or marketing resources, you can take help from Shopify partners. They can do all of your marketing to grow your business.
Do you want to promote your store to get massive sales? Contact us
7.) Hire influencers or celebrities for promotion
Why should smaller merchants be left out when the big companies hire celebrity endorsers for their products? By hiring a celebrity to endorse your product, you are taking advantage of their popularity and leveraging it to advertise your products.
Influencers on Instagram, YouTube, Twitter, and Facebook can be paid to promote your product. Your social pages must be dynamic and active in order to convert the traffic generated by influence marketing.
You can do a lot of the effort to find influencers on your own. If you're on Twitter, search by hashtag, look at how many followers and tweets that person has, and you can always contact them offline to see if they're interested in your product.
Influencers are directly related to your products and revenue, hence promoting through influencers would be a good option.
8.) Set up recurring order process
Recurring order is the main key for some retailers to boost sales. A recurring order is one that is placed on a regular basis over a certain time period, such as monthly, quarterly, or yearly. The best example is subscription-based service businesses such as Amazon, Netflix, Hotstar, etc. You need to pay once your previous subscription is over. The same is applicable to eCommerce also.
Hence provide a repeat purchase IoT button so the customers just click and they got delivered. The IoT button is a configurable button that may be set to repeat the previous month's order with the single press.
There are many Shopify subscription apps available that will enable your customers to choose the option for recurring orders.
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