You've come to the right place if you're a Shopify eCommerce store owner. Here in this blog, we have tried to cover each and every successful eCommerce marketing strategy that really works.

You may have hired one of the top Shopify specialists to build your store, but you will not gain sales unless you market it. You may be worried about how to promote my store in order to increase traffic and revenue.

TerraShop, fortunately, provides Shopify store development and marketing services as well as a few tips to help you attract customers to your online store.

Let's have a look at the 7 most effective techniques to advertise your Shopify store and increase sales.

1.) Search Engine Optimization (SEO)

Do keyword research to optimize the title and meta description

Keyword research helps you to find out what online shoppers are actually searching for when buying products on the internet. You can use Google Keyword Planner to find out buyers' intent. Long tail keywords might help you target your customers more precisely and attract them to buy your products. The majority of customers use long-tail keywords when searching.

This is how myntra is using the long tail keywords to deeply target their audience and cut down on the competition. The keyword length shouldn’t be more than 60 characters, and the description length shouldn’t be more than 155 characters.

Write an SEO-friendly product description

Content is always king, so make sure your product descriptions are related to the keywords that are ranking for that category. Your product description should cover all features, benefits, pricing, shipping, and terms & condition of return and exchange. The customer prefers to buy the product after a detailed inquiry into the product.

Blogging

Your products themselves can’t help you drive traffic to your store, so you need to optimize your website by adding blogs. Blogs help you to target various keywords and products that buyers are looking for. Maybe people are not looking to buy products initially, but they want more detailed information about various product categories. This is how they might end up buying products.

The best example in the fashion business is The Trend Spotter, which publishes men's and women's style blogs to engage readers and ultimately drive them to purchase products.

Other SEO tips:

• Upload HD-quality images to your store with alt text.

• Set proper site navigation and categories of products.

• Do a listing of your local business via Google My Business (if you have a physical store also).

• Improve your website's page loading speed.

• Increase reviews and ratings of your products via website pop-up buttons and email marketing.

2.) Paid Advertising (PPC)

It's time to do paid advertising for your Shopify store once it's entirely ready with a few SEO attempts. It's one of the most efficient ways to promote your Shopify e-commerce store quickly. If you bid high enough for your ads, they will appear at the top of the search engine.

The bid process depends on mainly two factors.

1. The max price you want to pay to the advertiser per click

2. Quality score (depending on the relevancy of your store and keyword)

Your keyword should match exactly what your store provides inside. Otherwise, Google won’t give you a good quality score.

For example, three store owners are bidding on the same keyword (Buy the best skin care products online).

• The first store owner bid for 5 dollars per click and his quality score is 7 out of 10, so the total store would be 7*5=35.

• The second store owner bid for $4, and his quality score is 9/10. The total score is 9 x 4 = 36.

• The third store owner bid for $7, and the quality score was 4. The total score is 7 x 4 = 28.

The bid would be won by the second owner as he has the highest total score.

As keyword selection plays a great role in PPC, if you want to narrow down your audience or want to target a specific niche segment based on your products, then you should use a long-tail keyword. A long tail keyword will cost you less because of low competition.

The most effective platforms for PPC ads are:

1.) Google Ads

Google Ads is a widely used platform for e-commerce advertising. Shopify store owners can leverage this platform to advertise their products by targeting a massive audience. Some of the ways you can advertise using Google Ads platforms are:

• Search Ads: Your ads will be shown on the Google search engine page when buyers search for products. The best way to generate traffic in your store.
  

• YouTube Ads: You can do video advertisements for your products on YouTube. YouTube is widely used across the world, so you can create eye-catching, attractive ads for your store. Help for better conversions through video ads.
  

• Shopping Ads: This ad will be shown at the top of the SERP, including your product's images and price details, whenever buyers search for something. Ex: Adidas, Flipkart, Myntra, PUMA, etc.
  

• Google display network: This platform allows you to show your ads on someone else’s website as it is called the Google display network. This is the best way to retarget visitors as well as new buyers.
  

2.) Facebook Ads

This platform is used by millions of Shopify store owners. Facebook ads help you promote your store to a very specific target audience to boost your conversion rate.

You can target customers based on their interests, shares, and likes, then prepare your content, post to appropriate groups, and amplify the campaign to reach a broader audience.

You can create so many types of Facebook ads, like image ads, video ads, Facebook stories, carousel ads, messenger ads, etc. Facebook allows you to deeply target your audience across the world. Facebook ads help you generate instant sales with cheap advertising costs.

Facebook tips: Connect your Facebook account to Shopify to manage orders, payments, and returns within Shopify.

3. Instagram Ads

Nowadays, today's younger generation prefers Instagram to socialize with people across the world. Instagram is the best platform to share images, videos, stories, etc. Campaigning on this platform will help you generate a lot of traffic and sales for your eCommerce business. It is the best platform for Shopify store owners because they can even approach celebrities to promote their products through Instagram.

PPC Ads tips:

• Choose a relevant keyword to boost your quality score.

• Upload high-quality images in Ads.

• Choose the long tail keyword to segment your audience.

• Test different ad platforms to check for better results.

3.) Influencer Marketing

A celebrity brand endorsement is a creative way to reach millions of your target audience using a famous personality. Influencers have the power to influence people’s buying decisions. Shoppers generally tend to buy products that celebrities promote. Influencers are using their fan following to promote brands.

As the number of internet users grows, more e-commerce firms are moving to influencers to target customers and create significant revenue. Shopify offers a variety of tools and tactics that store owners and influencers may use to run successful ad campaigns.

4.) Retargeting Ads

Retargeting is the practice of targeting customers who have visited your store but have not made a purchase. You can easily find them on Google, Instagram, Facebook, and other social media platforms. To retarget them, you must track them. We've also noticed that whenever we search for something to buy from an online store, the same product advertisement keeps popping up.

How to target them?

You can approach them in two ways. The first method is to collect email addresses from the home page or via the email pop button. Once you have their email address, you can send them promotional emails and offer discounts.

Another option is to employ Pixel base code. This code is placed on your website to help in locating customers who have already visited it and need to be retargeted. You can target them on Google as well as on social media and reach out to them more personally.

5.) Affiliate Marketing

Affiliate marketing is a simple concept that is widely used in the eCommerce industry. You will receive a commission if you refer products to another person who purchases the same. Affiliate marketing is a popular way to make money on Shopify. Shopify has an affiliate network that you may join to earn money from each product you refer.

The Shopify Affiliate Program includes entrepreneurs, educators, influencers, and content creators who inspire and teach their audience about entrepreneurship with Shopify. Affiliate marketing is the best way to grow your brand.

6.) Email Marketing

The most cost-effective and efficient strategy to advertise your Shopify stores is through email marketing. Because email marketing allows you to target customers directly in their email inboxes, it has a high conversion rate.

If you want to use email marketing to promote your products, you must first gather an email address. You can gather email addresses by asking customers to subscribe when they come into your store or by using a pop-up button.

You can send more personalized emails to your target audience. Retargeting through emails is also a successful tactic to make customers buy products. You can deliver valuable product information once you get in touch with buyers.

What emails to send them?

• Announcements of new products

• Newsletters

• Blog topics

• Videos

• Sales promotional emails

• Discount offers

7.) Hire a Shopify partner to promote your store

If you want to significantly increase your marketing effort, you could employ Shopify partners for full eCommerce marketing services. Shopify partners not only help you to set up a customizable Shopify store but also help you to promote your stores.

Best recommended Shopify partner -TerraShop

TerraShop is a Shopify partner and provides top-notch marketing services for your Shopify store that will drive huge traffic and massive sales. TerraShop is obsessed with growing your business. We leverage the power of the platform to design, develop, market, and optimize beautiful eCommerce Shopify stores.

We enjoy collaborating with merchants to help them with our expertise in eCommerce development, UI/UX design, and marketing.

Let’s connect with us for any kind of development, design, and marketing of your Shopify stores.